Marketing Management: Second Edition- Yusniza Kamarulzaman

Synopsis:

• Designed in line with the undergraduate syllabus of marketing prescribed in the Malaysian public and private universities 

• Wide topic coverage suitable for quick revision of marketing management

• Provided Case Application and questions at the end of chapters useful as self test and group study

• Includes Discussion Questions and answers in every chapter for preparation before exams

• Highlights the important concepts and procedures through suitable tables, boxes and figures for quick review and call

Please refer to the images for a summary/synopsis of the book.

Sila rujuk kepada gambar halaman belakang buku untuk membaca ringkasan buku tersebut.